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How to do publicity
-The only way people are going to come to your shows and know about your space is if you flyer the hell out of the city. This means you make a really cool looking flyer. I think it helps if you put up only one flyer so people recognize the image, realize it’s everywhere so a lot of people have seen it and it’s going to be big, and so they don’t get confused thinking it’s different events.
-Once you have made the cool flyer, make a million free copies somehow and give piles to your friends and leave a big stack at the space so that people can pick them up to flyer. If you want to be really organized, make a list of all the places where people usually flyer and each take a neighborhood or a few places and cross those off the list so people don’t all waste their time going to the same place.
-Bring the flyers with you at all times. Give them to people when you run into them or if they look cool. You can make different sizes: a full sheet for hanging up and quarter sheets for passing out and leaving places. When you go out flyering, if you remember to bring tape or pins or a stapler it will help you.
-You know you don’t have to just photocopy the flyer. If you want to get really fancy you could screenprint it, make patches out of it, Gocco print it or letterpress it. You could put it on stickers or balloons or toilet paper. Really however much you want to do, and no pressure, but keep in mind that with each flyer you make you are adding to the underground cultural history of your city and scene. Poster art is really happening these days. Live it up.
-It’s really not nice to cover up other people’s flyers on bulletin boards, but if there is a flyer there for something that has already happened, by all means take it down.
-It is also not cool to take someone else’s flyer for something that has not happened yet because: you like the poster and want to keep it, or you don’t like it and want it down, or it is happening the same night as your event and want people to go to your event.
-Myspace. Yes, it is really a great way to get to a lot of people. And sure, post a bulletin, post your scanned-in flyer on your space and other’s comments. But don’t expect the internet to do all the work for you. It’s really in the flyering. It’s an art.
-Press releases. If it’s an art show or something unusual, it can’t hurt to write one if it’s far enough in advance. A press release is really just a few paragraphs describing what is happening, why it’s important and why people would want to go, maybe some background on the show or event, and the essential details: Who, What, Where, When, How Much. You can send these to newspapers, magazines, radio stations, and the regular media. You also want to send your listing to these places’ art editors so it is at the least in their events listing section. There is always a week limit at the least, so if you know your event is happening far enough in advance, this is a good way to get free publicity. If you can make friends with someone at a paper, this will ensure you more blurbs, if that is what you want. If your event is something where you’re breaking the law in some way, be careful about publicity in the mainstream press. You don’t want to draw too much attention to the fact that you don’t have insurance/ sound permit/liquor license, etc
-When making your flyer NEVER write anything about liquor, or BYOB or ANYTHING. You don’t want any trace that there was alcohol at an event that wasn’t a bar. Seriously.
-Once you have made the cool flyer, make a million free copies somehow and give piles to your friends and leave a big stack at the space so that people can pick them up to flyer. If you want to be really organized, make a list of all the places where people usually flyer and each take a neighborhood or a few places and cross those off the list so people don’t all waste their time going to the same place.
-Bring the flyers with you at all times. Give them to people when you run into them or if they look cool. You can make different sizes: a full sheet for hanging up and quarter sheets for passing out and leaving places. When you go out flyering, if you remember to bring tape or pins or a stapler it will help you.
-You know you don’t have to just photocopy the flyer. If you want to get really fancy you could screenprint it, make patches out of it, Gocco print it or letterpress it. You could put it on stickers or balloons or toilet paper. Really however much you want to do, and no pressure, but keep in mind that with each flyer you make you are adding to the underground cultural history of your city and scene. Poster art is really happening these days. Live it up.
-It’s really not nice to cover up other people’s flyers on bulletin boards, but if there is a flyer there for something that has already happened, by all means take it down.
-It is also not cool to take someone else’s flyer for something that has not happened yet because: you like the poster and want to keep it, or you don’t like it and want it down, or it is happening the same night as your event and want people to go to your event.
-Myspace. Yes, it is really a great way to get to a lot of people. And sure, post a bulletin, post your scanned-in flyer on your space and other’s comments. But don’t expect the internet to do all the work for you. It’s really in the flyering. It’s an art.
-Press releases. If it’s an art show or something unusual, it can’t hurt to write one if it’s far enough in advance. A press release is really just a few paragraphs describing what is happening, why it’s important and why people would want to go, maybe some background on the show or event, and the essential details: Who, What, Where, When, How Much. You can send these to newspapers, magazines, radio stations, and the regular media. You also want to send your listing to these places’ art editors so it is at the least in their events listing section. There is always a week limit at the least, so if you know your event is happening far enough in advance, this is a good way to get free publicity. If you can make friends with someone at a paper, this will ensure you more blurbs, if that is what you want. If your event is something where you’re breaking the law in some way, be careful about publicity in the mainstream press. You don’t want to draw too much attention to the fact that you don’t have insurance/ sound permit/liquor license, etc
-When making your flyer NEVER write anything about liquor, or BYOB or ANYTHING. You don’t want any trace that there was alcohol at an event that wasn’t a bar. Seriously.
belfrycenter |
Latest page update: made by belfrycenter
, Nov 6 2007, 11:04 AM EST
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